Biography
Marco Herrera
Career highlights
As a Video Game Developer and Architect for Westwood Studios, I was a specialist on numerous Game Systems including Atari, Nintendo, Sega, Commodore, and IBM PC. I created code libraries for all these products and managed all video game development/production on Nintendo and Sega. I worked on contracts for some of the giants of video gaming like Tengen (Atari Games), Electronic Arts, Disney, and SSI, to name a few.
I was a Data Science and Visualization Developer at Lockheed Environmental Sciences. We applied sophisticated statistical models to millions of data points to analyze and identify fraud in EPA contracted laboratories related to ecological site remediation, working with ground-breaking PhDs in Statistics. I developed many data modeling, reporting and visualization interfaces as well as document automation and distribution technology.
I was CIO/CTO for Camco/SuperPawn for 12 years, managing all IT/IS/Dev functions. I administered Novell Netware & Microsoft Servers and Networks, Cisco Routers, CyberSecurity, and all business functions (eMail, CyberSecurity, Web Sites, Databases, Data Centers, Web Sites, Networking, Accounting/Reporting, HR, Marketing, SEO, etc).
We became the 5th largest Seller on eBay overnight by linking our in-house PRIMA™ System (Pawn Retail Inventory Management & Accounting) to our own eCommerce Sites and eBay in real-time.
In 2004, adter the owner, Steve Mack, sold the company, we started a joint venture, ztradingindustries.com. The venture focused on the Bricks & Mortar/Online/Cloud Technology we developed for SuperPawn.
We became the 5th largest Seller on eBay overnight by linking our in-house PRIMA™ System (Pawn Retail Inventory Management & Accounting) to our own eCommerce Sites and eBay in real-time.
In 2004, adter the owner, Steve Mack, sold the company, we started a joint venture, ztradingindustries.com. The venture focused on the Bricks & Mortar/Online/Cloud Technology we developed for SuperPawn.
In 2006 I moved to Nice, France, to manage the MCC Systems acquisition for Bally Technologies. I quickly optimized all business processes (Sales, Accounting/FinTech, HR, Legal, Dev, DevOps, Ops, etc).
For 14 years I managed MCC, a comprehensive, GLI certified, Casino solution including Casino Operations, Patron, Slots, and Tables Management. MCC is installed in over 140 casinos worldwide in EMEA and LatAm with some of the largest casino groups.
In 2010 I moved to Amsterdam, Netherlands, to manage all Bally Technologies business in EMEA. I optimized all processes and created a winning team with great product strategy and focused Sales and Operations execution.
In 2013 Bally Technologies acquired ShuffleMaster which I integrated in EMEA. In 2014 Scientific Games acquired Bally Technologies and I moved to Barcelona, Spain to integrate once again. From 2014 to 2019 EMEA had very strong results, with 2-digit YoY growth in sales, recurring revenue, and EBITDA.
In my 14 year journey with Bally Technologies/Scientific Games I lived in four different countries and managed offices in Nice/France, Vienna/Salzburg/Austria, Rome/Italy, Barcelona/Spain, Johannesburg/South Africa, and Manchester/UK.
I introduced many modern technologies both as a Chief Architect of MCC and as the MD of EMEA, including RESTful APIs/Web Services/Micro Services, Contaiiners, Orchestration, Cloud, HTML5, Mobile interfaces, Business Intelligence and Data Automation.
For 14 years I managed MCC, a comprehensive, GLI certified, Casino solution including Casino Operations, Patron, Slots, and Tables Management. MCC is installed in over 140 casinos worldwide in EMEA and LatAm with some of the largest casino groups.
In 2010 I moved to Amsterdam, Netherlands, to manage all Bally Technologies business in EMEA. I optimized all processes and created a winning team with great product strategy and focused Sales and Operations execution.
In 2013 Bally Technologies acquired ShuffleMaster which I integrated in EMEA. In 2014 Scientific Games acquired Bally Technologies and I moved to Barcelona, Spain to integrate once again. From 2014 to 2019 EMEA had very strong results, with 2-digit YoY growth in sales, recurring revenue, and EBITDA.
In my 14 year journey with Bally Technologies/Scientific Games I lived in four different countries and managed offices in Nice/France, Vienna/Salzburg/Austria, Rome/Italy, Barcelona/Spain, Johannesburg/South Africa, and Manchester/UK.
I introduced many modern technologies both as a Chief Architect of MCC and as the MD of EMEA, including RESTful APIs/Web Services/Micro Services, Contaiiners, Orchestration, Cloud, HTML5, Mobile interfaces, Business Intelligence and Data Automation.
In 2021 I joined Interblock Gaming as President EMEA and moved to Slovenia in 2022 to rebuild the Sales and Service teams.
After the Oaktree acquisition, I lead the transition for the Sales and Service teams in EMEA. I rebuilt both teams, introduced moderm sales and service tracking processes, and developed detailed market/product strategies.
I orchestrated the transition from a decades old distributor model in Spain, Interblock's largest European market, to a direct sales approach. I lead the changeover for legal, regulatory, customer service, sales, and product management, bringing in key partners and bringing on key hires.
I introduced many new processes into the sales and service organizations including changes to the management of the sales pipeline, product pricing, approval processes, service tracking, and analytics. I developed key Power BI dashboards to connect and consolidate all EMEA business and sales activities. This included current activities, sales history, financial results, market analysis, and competitive data.
I also developed software to manage the thousands of software settings for the entire product line, to guarantee consistent managed configurations in the field.
I also developed software to manage the thousands of software settings for the entire product line, to guarantee consistent managed configurations in the field.
Harvard Business School - Delivering Information Services.
Experience
Interblock Gaming
2021 - 2023
Bally Technologies/Scientific Games2006 — 2021
Camco/SuperPawn/ztradingindustries.com1994 — 2006
Lockheed Martin Environmental Sciences1992 — 1994
Westwood Studios1988 - 1992